Reputation Management in 40 Minutes and under $50

You are reading this because either you have been attacked online or you want to make sure your reputation is protected. But maybe you don’t have thousands of dollars to spend and you just want to start somewhere, with something. You can do the below items in about 10 minutes, and it will have a profound impact on your Reputation.

Buy a blog – Go to Godaddy.com or any other domain host and purchase something close your www.yourbrand.com or www.yourname.com. If your brand or name is unavailable, add an “online” or “web” to the end of it. For me, it would be DannyDeMicheleOnline.com. Once you secure your domain, get the cheapest hosting package that supports WordPress and get it online. Once WordPress is online, add a couple of articles to it and post them live.
Secure your linked.com in Account – again, using your brand or your name as the main name of the page.
Secure a Twitter and Facebook PAGE. This is not a normal account, you need to create a page around yourself or your business.
Get a Google+ account and post some content. Also, makes sure to create 2-3 circles and add contacts to these circles.
Link everything together. In most of these above pages, you can add external links, etc. to your profile. Make sure to do this. You want all of these profiles tangled together like a spider web, wherever possible

What Business Owners Should Expect From Google and SEO in 2013

Because Google gives out such little information about the internal workings of its algorithms, it's nearly impossible to say with certainty what issues webmasters can expect to face in 2013. Digital marketers failed to predict the widespread changes that would result from 2011's Panda update, just as they couldn't foresee the scope of the 2012 Penguin change.Google typically does about 200 algorithm updates each year, but there's no way to know if another Panda or Penguin is in store.But based on the changes we have seen recently, it's possible to make a few predictions about how the field of search engine optimization (SEO) could change during the coming year.Related: 5 Deadly Sins of SEO and Online MarketingThe Issues A few fundamental shifts have occurred recently that will likely continue throughout 2013:RelatedWhat's Ahead in 2013 for Venture CapitalWhat Entrepreneurs Need to Know About What's Ahead in 2013 for the U.S. Economy8 CommentsShare your thoughts• Google's perpetual goal is to rid its results pages of spam. While the Penguin update took major steps in the right direction, this series of changes revealed a few new loopholes that allowed webmasters with low-quality pages to sneak into the natural search results. Expect further refinements of the Penguin update or an entirely new algorithm change, as Google continues its battle against spam.• Link building continues to become more difficult. As Google's algorithm updates invalidate popular linking schemes, the process of finding and securing backlinks for search engine optimization grows more challenging. As a result, it would be more appropriate to call the techniques that will work best in 2013 "link earning," rather than "link building."• Mobile internet usage grows, changing the scope of required SEO activities. With predictions that mobile internet usage will account for as much as half of all web traffic by 2014, it's imperative that companies implement mobile SEO best practices for their websites.The PlayersAlthough Google's changes are made behind closed doors, there are a few SEO industry insiders to follow for the early word on important new updates:• Matt Cutts: You'll want to give any updates that come from the head of Google's Webspam team and the company's unofficial spokesperson extra consideration. Subscribe to his personal blog and pay special attention to his Twitter feed, for what Cutts calls "weather updates" -- messages that indicate new algorithm changes and that data refreshes are being released.• Danny Sullivan: The editor-in-chief of Search Engine Land is one of the rare people in the SEO industry who is often able to get clarifying responses from official Google spokespeople. I recommend following his updates on the Search Engine Land website and his Twitter account.• Rand Fishkin: The founder and CEO of Seattle-based SEO and social monitoring service SEOMoz is recognized as a member of the SEO world's "in crowd." To stay up-to-date on changes in the industry, follow the general posts on the SEOMoz blog, along with Fishkin's personal blog and Twitter account, which offer additional insights into the latest SEO news.Related: Beyond Basic SEO: When Hiring a Consultant Makes SensePredictions Despite Google's secrecy, I'm comfortable making a few predictions about the relative importance of certain elements in the field of digital marketing. Specifically, I believe:• 'Structured data' will play an increasingly important role in SEO. Structured data, or "microdata," is a special mark up language that websites can use to provide additional information about their content to the search engines. Given that Google has relatively few indicators to objectively assess quality and given how much it has been pushing the adoption of this system, I believe schema.org microdata and other forms of structured mark up will become even more important to website performance in the natural search results. • Good content marketing will become a more accessible path to website success. To be clear, "good" content marketing doesn't involve spamming sites with fake guest posts or distributing infographics simply because they're popular. Instead, valuable content on topics readers care about is what will help websites increase their inbound backlinks, brand reputation and referral traffic naturally. This will lead to success in the search engine results with much less effort than traditional SEO techniques.• Data-driven marketing techniques will drive out intuitive promotions. "Big data" was one of the hottest digital marketing buzzwords in 2012. Because the amount of information marketers have access to is only going to increase, it's wise to assume that data-driven decisions will become even more important to marketers this year- See more at: http://www.entrepreneur.com/article/225424#sthash.vB8Np2bB.dpuf

Search Engine Optimisation

Search Engine Optimisation - Course ProgramModule - I- Search Engine Basics- Keword Research- Keyword Analysis- Competitor AnalysisModule - II- Meta tags & Description- Image optimization- Link Optimization- Website Strcuture Optmization- Website Content OptimizationModule - III- W3C Compliance- Robots.txt- Custom 404 Error Pages- SitemapsModule - IV- Article Submission- Press Releases- Link Building- Forum/Blog Posting- Directory ListingsModule - V- Social Media MarketingModule - VI- Google Adwords 

Search Engine Optimisation - SEO

Search Engine Optimisation - SEO

EFFECTIVE SEO SERVICES
How do we ensure clients rank in the top positions in Google?
First off, Search Engine Optimisation is not rocket science. We follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients' campaigns. Moreover, effective SEO is labour intensive and time consuming. We have the resources to be able to undertake even the most demanding SEO campaigns in the most competitive markets
Smart Traffic offers the following services:

Market and Competitor Analysis
Our Analysis Team will analyse the most searched and targeted keywords and phrases that relate directly to your business. From here we identify the SEO strategies of your competitors for these phrases in order to see exactly what we need to do to rank above them. This will allow us to focus your campaign on achieving the highest rankings for your most searched for keywords. Furthermore, this indepth research means that each campaign has minimum wastage and maximum 'bang for your buck'.

Onsite Optimisation and Content Development
Smart Traffic SEO specialists understand how Google's spiders crawl and index websites. Onsite SEO involves relevant keyword placement in the most important areas of each page, HTML code optimisation, content optimisation, internal linking, navigation optimisation as well as resolving any issues which will be affecting the ranking of your website and any of its pages. The aim of this onsite work is to ensure Google spiders can effectively crawl each page placing emphasis on the most important keywords.

Link building and offsite optimisation
Quality, inbound links are the most effective method of obtaining and maintaining Number 1 Google rankings even in the most competitive markets. Smart Traffic employs only the most effective and safest methods of link building that replicate a natural link acquisition profile. The result is higher positions, quicker movement and long term rankings.

Campaign tracking and reporting
One of the key benefits of SEO over other traditional marketing vehicles is the highly measurable results. At Smart Traffic, we do not believe in charging for reports. We believe in regular reporting so you can track your campaign progress every step of the way. All ranking, link building, progress and Analytics reports are delivered on time and FREE OF CHARGE

Experienced and Knowledgeable SEO Campaign Managers
Every Smart Traffic client receives their own dedicated Campaign Manager to ensure the most cost effective and results driven SEO campaign is delivered. Smart Traffic Campaign Managers are professional SEO campaign managers with the highest levels of customer service delivery.

 

Related: JOBS Act Legislation Opens Up Crowdfunding

When Dave Chase was looking to crowdfund his new company, Avado, last summer, he bypassed well-known sites like Kickstarter and went straight to Medstartr, which caters to health-related startups.

Seattle-based Avado makes technology tools that patients and physicians can use to communicate with each other—a mission that resonated with Medstartr's audience of health-minded individuals. Within two months of posting a video and description of Avado on the site, Chase surpassed the $5,000 fundraising goal he had set and ended up bringing in $7,585.

In addition to the capital, Chase says, he gained valuable experience that he parlayed into a round of angel financing. "The Medstartr experience was critical for crisping up our story," Chase says. "It helped us communicate the heart of what our benefit was to both patients and providers." Chase took what he learned, used it to post a description of his company on AngelList—a site that matches financiers with entrepreneurs—and ended up raising $1 million in January.

Related: Equity Crowdfunding Rules Stalled at SEC

Crowdfunding is catching fire in health care, partly because of the growing collection of sites that offer services to entrepreneurs inventing new products for patients, physicians and other medical providers. Just a few months after Medstartr was unveiled in New York last July, Larkspur, Calif.-based Health Tech Hatch launched its crowdfunding platform.

The first 25 entrepreneurs to try Medstartr raised $122,000, says founder and CEO Alex Fair. And Health Tech Hatch founder and CEO Patricia Salber says 13 campaigns have raised $22,000 on her site. The crowdfunding sites collect a small percentage of the funds raised.

Medstartr and Health Tech Hatch are similar in that they both offer a range of services to help science-minded entrepreneurs market their ideas to lay audiences. "We spend a lot of time helping them craft their campaigns," Salber says. "We want them to be able to come in a virtual way and get all of the tools they need." Health Tech Hatch, for example, offers a service where potential users of a crowdfunded product test it and offer feedback to help improve it.

How can health-care entrepreneurs find crowdfunding success? To start, says Medstartr's Fair, you have to make an unforgettable first impression. To that end, his company will help entrepreneurs who want to improve the way they come across in their introductory videos. "You have to engage people in the first four seconds," Fair says. "Even something as simple as the angle you shoot it at matters."

Related: Crowdfunding for Startup Capital -- And Market Intel

Health crowdfunding sites also encourage entrepreneurs to build their social-media followings and personal networks. Chase says reaching out to his more than 4,500 Twitter followers was crucial for driving investors to his Medstartr video. Entrepreneur Anne Giles Clelland of Blacksburg, Va., on the other hand, says her lack of social-media presence may be to blame for the lackluster response to her app, Cognichoice, which debuted on Health Tech Hatch in January. "I'm not a young person with 1,000 Facebook friends," says Giles, who so far has raised just $3,511 for Cognichoice, which is designed for providers to offer to patients with chronic diseases. "Who knew? I expected there to be a crowd of strangers. We did not think that [social media] piece through."

The potential for health-care entrepreneurs to crowdfund more than modest sums of money may hinge on the outcome of the federal Jobs Act, which includes a provision that would allow companies to sell up to $1 million in securities on crowdfunding sites. Salber, Fair and other proprietors of crowdfunding sites are still waiting for the Securities and Exchange Commission to hammer out the final rules. "If it allows crowdfunders to offer equity, I think you'll see these sites being able to fundraise much larger amounts," Salber says.

Related: JOBS Act Legislation Opens Up Crowdfunding

For now, many entrepreneurs in the health arena are finding that the exposure and connections they make through crowdfunding sites can be more valuable than the money. Pediatric endicrinologist Jennifer Shine Dyer first signed up for Medstartr last year, hoping to raise $25,000 to develop a mobile app for managing diabetes. When she struggled to generate interest from investors, she went back to Medstartr for some mentoring. Fair and his colleagues matched her up with a Silicon Valley startup called Genomera, which is using crowdsourcing to help Dyer recruit patients for a clinical trial of her app. That partnership allowed Dyer to cut her startup budget to $5,000—which she raised easily on Medstartr. The financial terms of the partnership were not disclosed.

Dyer urges other entrepreneurs to be flexible and open-minded if they plan to try crowdfunding. "I had to make some compromises," she says. "But I've now been crowdfunded, and I believe that will strengthen my position in approaching other investors."

 Corrections & Amplifications: An earlier version of this story misstated where Avado is based. The correct city is Seattle. The story also misstated Jennifer Shine Dye's occupation. She is an endocrinologist.

seo services - dlk technologies

Search Engine Optimisation - SEO

EFFECTIVE SEO SERVICES
How do we ensure clients rank in the top positions in Google?
First off, Search Engine Optimisation is not rocket science. We follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients' campaigns. Moreover, effective SEO is labour intensive and time consuming. We have the resources to be able to undertake even the most demanding SEO campaigns in the most competitive markets
Smart Traffic offers the following services:

Market and Competitor Analysis
Our Analysis Team will analyse the most searched and targeted keywords and phrases that relate directly to your business. From here we identify the SEO strategies of your competitors for these phrases in order to see exactly what we need to do to rank above them. This will allow us to focus your campaign on achieving the highest rankings for your most searched for keywords. Furthermore, this indepth research means that each campaign has minimum wastage and maximum 'bang for your buck'.

Onsite Optimisation and Content Development
Smart Traffic SEO specialists understand how Google's spiders crawl and index websites. Onsite SEO involves relevant keyword placement in the most important areas of each page, HTML code optimisation, content optimisation, internal linking, navigation optimisation as well as resolving any issues which will be affecting the ranking of your website and any of its pages. The aim of this onsite work is to ensure Google spiders can effectively crawl each page placing emphasis on the most important keywords.

Link building and offsite optimisation
Quality, inbound links are the most effective method of obtaining and maintaining Number 1 Google rankings even in the most competitive markets. Smart Traffic employs only the most effective and safest methods of link building that replicate a natural link acquisition profile. The result is higher positions, quicker movement and long term rankings.

Campaign tracking and reporting
One of the key benefits of SEO over other traditional marketing vehicles is the highly measurable results. At Smart Traffic, we do not believe in charging for reports. We believe in regular reporting so you can track your campaign progress every step of the way. All ranking, link building, progress and Analytics reports are delivered on time and FREE OF CHARGE

Experienced and Knowledgeable SEO Campaign Managers
Every Smart Traffic client receives their own dedicated Campaign Manager to ensure the most cost effective and results driven SEO campaign is delivered. Smart Traffic Campaign Managers are professional SEO campaign managers with the highest levels of customer service delivery.

 

dlk technologies vadapalani

DLK Hotel Management ERP

An easy to operate user Friendly, economically priced software that committed to meet all the requirements to manage small , medium and big scale hotels. Hotel Management system is one of the leading software for complete management of your hotel; it can manage the reception, inventory and account excellently. The hotel management software provides all kinds of keeping feature required in a hotel like day books, daily business book, preparation of OFI and many more automatically.

Key features:

Multi branch /Multi location access by single window.
Complete and automatic operating of reception.
Store management.
Restaurant management.
Preparing KOT’s reports.
Complete history of visitors at your hotel.
Preparation of visitor’s bill.
Up to date account manager with all accounting needs.
Maintaining the inventory section of your hotel.
Built in backup and restore facilities
LAN capability.
Compatible with any windows -9x higher
Hotel master

The hotel management software provides you all kinds of master that are in customizing mode so that you can add the things as per requirement like-
You can decide master for your hotel. The software gives masters for details of types of rooms, types of your hotel.
The software holds the details of your hotel employees.
The soft ware draws occupancy chart automatically for your hotel.

Multi level control Multi level / branch control

You can see all branch report in single window
You can add new branch, user full control panel
Security Detail:

Password facility to ensure validity of user
Intelligent validation for each entry.
User defined data access.
Data secrecy.
Reception:

Amore advance reception for all required operation to be done automatically.
Preparing OFI
Check IN OUT for the visitors.
Cash receipt management.
Credit card management.
Preparing the laundry bill
Making the room folio
Setting the automatic alarm of particular room
Complete and errorless reservation system
Reservation

Online mode
Web Application covers
Customer request.
Customer information
Products offered by hotel Crystal residency
Payment thro payment gateway
Conformation of Reservation thro Email & SMS
Reservation created as sales order with Customer info, No of Days ,Various products
Reservation will be created invoice when payment, done in online
E-voucher will be sent along with conformation mail
Offer packages &Schemes on reservation
Offline mode

Reservation onscreen as sales order with check in & check out date
Products offered by hotel Crystal Residency
Customer information
Sales order _sales invoice based on no of days
Payment mode as credit/debit card /cash/cheque/transfer
Capturing Broker /Agent information for calculating ,commission charges
Offer packages & schemes on reservation
Administrative Activities:

The hotel management Software can handle administrative activities like
Advance and settlement
Room status
Credit return
Taxes
Log detail.
Restaurant:

Eases restaurant management and attracts customers
Colorful  Menu card displayed with attracting pictures of the dishes
Enables to streamline service to customer
First Ordered-First Served
Reduces lead time, dependence on manpower, operational cost, Human error
Android Tablet PC on tables for customers to select dishes and order
Flexible integration with any ERP – Viz. SAP Business Suite, Microsoft, Oracle, & Other Applications
Capturing of customer Suggestions & Complaints
Prepare the Complete KOT Report and NCKOT Report
Hotel Reports:

 All kinds of hotel reports can be generated in seconds and you can view and print them easily.
Day books
Daily business report.
Occupancy at given time.
Local call report.
STD calls report.
Laundry report.
Cash report.
OFI report.
Food cost report.
Guest history.
Staying guest credit report.
Credit card report.
Report:
          The reports can be printed on any printer like Dot matrix, inkjet And Laser etc.

Account Master Head:          
           The hotel management software includes all principal heads of commercial field we can also Customize the heads per requirement.

Ledgers:
    Unlimited accounts may be though various heads.
    All necessary information of particular account is also kept.

Accounting Reports
      The hotel management software provide facility to view and print

Ledger list.
Ledger books with daily /summary options.
Trial balance with closing balance and detailed option.
Balance sheets, quick view of current assets and liblities.
Reports of every head can also be generate on the closing and detailed based
Direct posting to tally
Collection report Expert excel, Word option
Expert excel, Word option
Sales report
Turn over expert
Inventory Master

Hotel management software also provide facility to maintain complete inventory like
Sale/purchase data entry
Sale / purchase return
Inventory:

Purchasing
Purchase order with Various defined Approval Process & Alerts
Receipt of items –to any warehouse-Alerts
Purchase Return
Inventory Transfers
Materials Requirement Planning (MRP)- based on fore casting
Minimum stock alert for items
Email integration
Good receipt note,
Sales,
Sales return
Stock
stock maintains
All kinds of inventory reports can be generated within seconds and printed by our software.

Bonus tools:

                Hotel management software provides useful tools like Appointments list to inform you about your appointments.
Address dairy that holds the address and additional information of a particular person. Dairy notes which records any note for particular day. memoranda, keeps personal information.

dlk technologies vadapalani - php & mysql

PHP & MySQL - Course Program

Module I: 
Internet Basics
Domains & Web Hosting Basics
Html & CSS Basics

Module II:
Introduction to PHP /MySQL
Form Handling in PHP
Variables and Expressions in PHP
Conditional Tests and Events in PHP

Module III:
PHP Flow Control
PHP Configuration
PHP Functions

Module IV:
Arrays using PHP
Handling Databases with PHP
String Manipulation in PHP
Sessions and Cookies in PHP
File and Directory Access Using PHP

Module V:
I/O Issues in PHP
Handling Email with PHP
Object Orientation in PHP

Module VI:
Smarty
Introduction to MVC structure
Basic of CodeIgniter and CakePHP
Shopping Cart, Ecommerce, Payment Gateways

Module VII:
Live Project



 

dlk technologies - vadapalani

Web Design and Development - Course Program

What is Web Design:

 Introduction to Web Design
 Domain Names & DNS
 Client and Server Software.
 Static & Dynamic
 Careers in Web Technologies
Adobe Photoshop :

 Introduction of Stock Photography
 Types of Images and Image Editing
Tools

 Introduction to Adobe Photoshop
 Using Photoshop Tools
 Layers, Actions and Filters
 Creating Custom Effects
 Design Banners, Basic Website
Layout

Design Complex website Layout
 Conversation of PSD to XHTML
Adobe Flash:

•  Introduction to Animation
•  Introduction to Adobe Flash
•  Tools in Adobe Flash
•  Frame Animation
•  Various Flash Effects
•  Creating Flash Banners
•  Creating Flash Intro’s
•  Creating Flash Website
•  Basics of Action Scripting.

HTML & DHTML

•  Structure of HTML 
•  Basic HTML Tags
•  Advanced HTML Tags
•  Difference between HTML &

DHTML

•  DHTML Basic tags
•  Introduction to Doc Types
•  Creating Simple HTML Pages

Cascading Style Sheets:

•  Introduction to CSS 
•  Types of style sheets 
•  Types of CSS Selectors
•  Complete CSS properties
•  Converting Table layout to CSS
•  Custom CSS Layout Design
•  Creating simple and dropdown menus
•  Creating Appealing forms using CSS
•  CSS Tips and Tricks with Hacks

Java Script:

•  Client and Server side scripting
•  Introduction to Java Scripting
•  Types of Java Scripts
•  Variables, operators, loops
•  Objects, Events and DOM
•  Common java script functions
•  Using Java script in Dreamweaver
•  Java Script Validations
•  Implementing Menus, Galleries etc 
•  Introduction to Ajax
•  Real time Ajax Examples

How to Create Website:

•  Client Requirements/Specifications
•  Creating a concept and layout
•  Choosing a Color Scheme
•  Choosing Stock Photography
•  Texture and Typography
•  Design a Professional Layout
•  Conversation of PSD to CSS
•  Implementing JavaScript.

Web Hosting(By FTP)

•  Web Hosting Basics 
•  Types of Hosting Packages
•  Changing Name Servers
•  Linux and Windows CP
•  Using FTP Client
•  Maintaining a Website

Adobe Dreamweaver :

•  Intro to Adobe Dreamweaver 
•  Learning the interface 
•  Defining a Dreamweaver site 
•  Adding Content and Multimedia.
•  Creating user submission forms. 
•  Importing a website design
•  Dynamic Feature

Testing and Implementation :

•  Various Browser Versions
•  Validating the dHTML & CSS
•  Common Compatibility Issues